BiNJ Productions - Website & Email Marketing
BiNJ Productions is a Chicago based company that throws concerts for the Midwest's most up-and-coming musicians. They also offer an all-you-can drink special at every show. We thought that BiNJ was really onto something with this idea, and knew that we could help increase the number of concertgoers who attended their events.
To entice more people into coming to their shows, Jaskot Media created a simple website and executed some simple email marketing campaigns for BiNJ. By itself, the website provides visitors with information about what BiNJ does and uses event photographs to illustrate what it is like to attend one of their shows. To keep interested visitors coming back, we provided a method for people to sign-up for BiNJ's mailing list directly on their website. Using this list, we continually target BiNJ's subscribers using simple email marketing campaigns. In conjunction with one another, the website and email marketing campaigns remind interested concertgoers of how fun BiNJ events are and of when the next event will be held so that they can attend.
After publicizing the site using their event flyers, BiNJ noticed a significant increase in site traffic and in mailing list subscribers. By executing targeted email marketing campaigns, BiNJ has averaged a 10% increase in attendance at their shows. They are able to sell out many of the small, popular music venues throughout the Midwest and are now planning larger scale events in Chicago during 2008.
Back to top